About me
—— Yiling Chen
Designer - Services, UX, Brand Strategy
Researcher - UX, CX, Sociology
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As a service and product designer, I have collaborated with the London Borough of Hounslow on community service projects and gained expertise in brand development and UX design for education technology company.
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My professional journey began in Shanghai as a Product Designer. I then moved to London to pursue a Master's degree in Service Design at the Royal College of Art and business training at Imperial College Business School.
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Over the years, I have built extensive project experience, including creating service systems, facilitating workshops with stakeholders, clients, and users, and designing user experiences while developing high-fidelity UI prototypes.
I have honed my ability to apply design methods that preserve the creative essence of an idea. I seek connections between diverse elements, build insights from them, and create narratives that bring value and meaning to a wide range of projects.
Education
Service Design MA at Royal College of Art (2023 - 2024).
Extended Practice (Entrepreneurial Journey) at Imperial College London (2023 - 2024).
Industrial Design BA at Shanghai Normal University (2019 - 2023).
Skills & Tools
Quantitative & Qualitative Research
Interview, Market Research. Focus group, Ethnography, Thematic analysis
UX/UI Design
Sketch, Figma, Miro, Adobe Illustrator
Art
Procreate, Sketch, Hand Poke
Service Design
Stakeholder analysis, Journey Mapping, Value proposition, Business Model
Video Editing
Final Cut Pro, Motion, Adobe After Effect
3D Modelling
Rhino, C4D, Keyshot
