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About me

—— Yiling Chen

DesignerServices, UX, Brand Strategy
Researcher - UX, CX, Sociology

  • As a service and product designer, I have collaborated with the London Borough of Hounslow on community service projects and gained expertise in brand development and UX design for education technology company.

  • My professional journey began in Shanghai as a Product Designer. I then moved to London to pursue a Master's degree in Service Design at the Royal College of Art and business training at Imperial College Business School.

  • Over the years, I have built extensive project experience, including creating service systems, facilitating workshops with stakeholders, clients, and users, and designing user experiences while developing high-fidelity UI prototypes.

I have honed my ability to apply design methods that preserve the creative essence of an idea. I seek connections between diverse elements, build insights from them, and create narratives that bring value and meaning to a wide range of projects.

 

Education

Service Design MA at Royal College of Art (2023 - 2024).

Extended Practice (Entrepreneurial Journey) at Imperial College London (2023 - 2024).

Industrial Design BA at Shanghai Normal University  (2019 - 2023).

Skills & Tools

Quantitative &  Qualitative Research

Interview, Market Research. Focus group, Ethnography, Thematic analysis

UX/UI Design

Sketch, Figma, Miro, Adobe Illustrator

Art

Procreate, Sketch, Hand Poke

Service Design

Stakeholder analysis, Journey Mapping, Value proposition, Business Model

Video Editing

Final Cut Pro, Motion, Adobe After Effect

3D Modelling

Rhino, C4D, Keyshot

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