MUMMART | Yilingchen Design

SWAPPY

Description：
My service design project targets the guilt many mothers feel during leisure time, often neglecting their own needs for their family's.
Partnering with Hounslow Borough, the Council, and NGOs, our research suggests that a stroller-friendly, accessible shopping experience could enable mothers with young children to enjoy guilt-free leisure.
This approach aims to strengthen social ties and combat isolation.

6 months | 2023.11- 2024.4

Academic Group Project

Collaboration:

We are deeply indebted to the support of all our collaborators.

We would like to extend our heartfelt thanks to the London Borough of Hounslow for their continuous involvement and timely feedback throughout the project.

During our research process, we were delighted to collaborate with Creative Space London, which allowed us to establish genuine connections with mothers in the community, taking our first significant step.

Finally, we are very pleased to have partnered with the Heston in the Loop Project to launch the SWAPPY event, transforming it into a regular community activity. We sincerely hope that this concept will continue to benefit the mothers of Hounslow in the long run.